Concepedia

Jagrook Dawra

JD

8

Publications

284

Citations

8

H-Index

2010

Active since

Affiliations

Indian Institute of Management Raipur(Current)

Institute of Management Technology

Jagrook Dawra is an author at Indian Institute of Management Raipur specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchConsumer BehaviorMarketing InsightsPurchase IntentionCustomer SatisfactionAdvertisingBrand Equity

Publications per year

2010–2022

8

Publications

8

The role of customer engagement in the involvement-loyalty link

Prateeksha Parihar, Jagrook Dawra, Vinita Sahay · Marketing Intelligence & Planning · 2018 · 89 citations

Customer Satisfaction, Involvement Drive Engagement, Digital Marketing +19

Evaluating Aaker's sources of brand equity and the mediating role of brand image

Manpreet Gill, Jagrook Dawra · Journal of Targeting Measurement and Analysis for Marketing · 2010 · 55 citations · Full text

Mediating Role, Advertising, Brand Equity +7

The role of customer engagement in travel services

Prateeksha Parihar, Jagrook Dawra · Journal of Product & Brand Management · 2020 · 45 citations

Customer Experience, Customer Satisfaction, Consumer Research +20

The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?

Kanupriya Katyal, Jagrook Dawra, Nitin Soni · Journal of Business Research · 2022 · 29 citations

Marketing, Advertising, Consumer Culture +11

“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer

Jagrook Dawra, Kanupriya Katyal, Vipin Gupta · Journal of Consumer Marketing · 2015 · 19 citations

Negotiation, Customer Satisfaction, Indian Deal +23

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