Prateeksha Parihar

Publications

134

Citations

H-Index

2018

Active since

Affiliations

Indian Institute of Management Raipur(Current)

Prateeksha Parihar is an author at Indian Institute of Management Raipur specializing in interactive marketing, consumer engagement, and purchase intention.

ORCID

Top concepts

BusinessMarketingManagementMedia MarketingConsumer BehaviorConsumer ResearchMarketing InsightsPurchase IntentionConsumer EngagementCustomer Satisfaction

Publications per year

2018–2020

Publications

The role of customer engagement in the involvement-loyalty link

Prateeksha Parihar, Jagrook Dawra, Vinita Sahay · Marketing Intelligence & Planning · 2018 · 89 citations

Customer Satisfaction, Involvement Drive Engagement, Digital Marketing +19

The role of customer engagement in travel services

Prateeksha Parihar, Jagrook Dawra · Journal of Product & Brand Management · 2020 · 45 citations

Customer Experience, Customer Satisfaction, Consumer Research +20

Rows per page

1–2 of 2