1
Publications
29
Citations
1
H-Index
2022
Active since
Affiliations
Kanupriya Katyal is an author at Indian Institute of Management Raipur specializing in consumer behavior, brand equity, and consumer research.
Top concepts
BusinessMarketingManagementAdvertisingBrand EquityBrand AwarenessLuxury BrandingConsumer CultureBrand DevelopmentConsumer Behavior
Publications per year
2022–2022
1
1