Concepedia

Nitin Soni

NS

Statistics

Publications

4

Citations

77

H-Index

4

Active since

2019

Affiliations

Indian Institute of Management Raipur(Current)

Nitin Soni is an author at Indian Institute of Management Raipur specializing in marketing management, marketing, and luxury brand consumer behavior.

Publications per year

2019–2024

4

Publications

4

The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?

Kanupriya Katyal, Jagrook Dawra, Nitin Soni · Journal of Business Research · 2022 · 30 citations

Business, Marketing, Marketing Management +12

What drives new luxury consumption? Application of schema congruity theory and heuristic systematic framework

Nitin Soni, Sushant Kumar · Asia Pacific Journal of Marketing and Logistics · 2024 · 23 citations

Business, Marketing, Marketing Management +16

Luxury or Masstige: Role of Global and Local Identities, Luxuriousness Variances, Price Luxuriousness Inferences, and Consumer Flexibility

Nitin Soni · Journal of International Consumer Marketing · 2022 · 14 citations

Business, Marketing, Marketing Management +17

Judgments of acquisition value and transaction value

Nitin Soni, Jagrook Dawra · Journal of Indian Business Research · 2019 · 10 citations

Business, Marketing, Marketing Management +11

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