Concepedia

Marta Wosińska

MW

Statistics

Publications

6

Citations

527

H-Index

6

Active since

2002

Affiliations

Stanford University(Current)

New York University

Marta Wosińska is an author at Stanford University specializing in pharmaceutical policy, health professions, and healthcare marketing.

Publications per year

2002–2022

6

Publications

6

Economic and Technological Drivers of Generic Sterile Injectable Drug Shortages

Janet Woodcock, Marta Wosińska · Clinical Pharmacology & Therapeutics · 2012 · 182 citations

Pharmacy, Pharmaceutical Policy, Pharmacology +15

Direct-to-Consumer Advertising and Drug Therapy Compliance

Marta Wosińska · Journal of Marketing Research · 2005 · 141 citations

Health Professions, Marketing, Pharmacoeconomics +16

Just What the Patient Ordered? Direct-to-Consumer Advertising and the Demand for Pharmaceutical Products

Marta Wosińska · SSRN Electronic Journal · 2002 · 88 citations · Full text

Health Professions, Pharmaceutical Policy, Advertising +13

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry

Puneet Manchanda, Dick R. Wittink, Andrew T. Ching et al. · Marketing Letters · 2005 · 66 citations

Health Professions, Pharmaceutical Policy, Healthcare Marketing +13

On the misuse of regressions of price on the HHI in merger review

Nathan Miller, Steven Berry, Fiona Scott Morton et al. · Journal of Antitrust Enforcement · 2022 · 29 citations · Full text

Law, Business Economics, Economics +14

1–5 of 6