Concepedia

Just What the Patient Ordered? Direct-to-Consumer Advertising and the Demand for Pharmaceutical Products

Marta Wosińska

SSRN Electronic Journal · 2002 · 88 citations · 29 references

Open access

Concepts

Health ProfessionsPharmaceutical PolicyAdvertisingHealthcare MarketingAdvertising ComplianceDirect MarketingDrug AdvertisingHealthcare AdvertisingPharmaceutical EconomicsPharmaceutical MarketingConsumer Health MarketingDirect-to-consumer Drug AdvertisingDirect-to-consumer Health AdvertisingDirect-to-consumer Pharmaceutical AdvertisingPharmaceutical Advertising RegulationSupply Of Pharmaceutical Products

References

29

Advertising as Information

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Social Sciences, Decision Sciences, Economics +14

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Medicine, Economics, Tumor Heterogeneity +9

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Public Health, Chronic Disease Prevention, Human Nutrition +9

Empirically Distinguishing Informative and Prestige Effects of Advertising

Daniel A. Ackerberg · The RAND Journal of Economics · 2001 · 351 citations

Business, Marketing, Marketing Management +16