Concepedia

Ou Wang

OW

26

Publications

1.1K

Citations

20

H-Index

2007

Active since

Affiliations

University of Waikato(Current)

University of Guelph

Dalhousie University

China Agricultural University

Ghent University

Ou Wang is an author at University of Waikato specializing in marketing, consumer research, and food marketing.

Top concepts

MarketingConsumer ResearchHealthManagementFood ChoiceFood MarketingConsumer BehaviorConsumer Decision MakingFood PolicyFood Quality

Publications per year

2007–2024

26

Publications

26

Food choice in the e-commerce era

Ou Wang, Simon Somogyi, Sylvain Charlebois · British Food Journal · 2020 · 134 citations · Full text

Customer Satisfaction, Consumer Study, Agricultural Economics +17

Willingness to adopt a more plant-based diet in China and New Zealand: Applying the theories of planned behaviour, meat attachment and food choice motives

Ou Wang, Frank Scrimgeour · Food Quality and Preference · 2021 · 117 citations · Full text

Food Choice, Nutrition, Food Marketing +8

Consumer adoption of online food shopping in China

Ou Wang, Simon Somogyi · British Food Journal · 2018 · 111 citations · Full text

Consumer Uncertainty, Innovation Adoption, Digital Marketing +19

Motives for consumer choice of traditional food and European food in mainland China

Ou Wang, Hans De Steur, Xavier Gellynck et al. · Appetite · 2014 · 99 citations · Full text

Food Choice, European Food, Economics +14

Evaluation of γ- aminobutyric acid, phytate and antioxidant activity of tempeh-like fermented oats (Avena sativa L.) prepared with different filamentous fungi

Shengbao Cai, Fengyi Gao, Xudong Zhang et al. · Journal of Food Science and Technology · 2012 · 73 citations · Full text

Food Chemistry, Food Bioactive Compound, Food Fermentation +6

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