Martin Haupt

Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism

Stefanie Wannow, Martin Haupt, Martin Ohlwein · Journal of Brand Management · 2023 · 87 citations · Full text

Business, Marketing, Marketing Management +14

Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages

Martin Haupt, Stefanie Wannow, Linda Marquardt et al. · Journal of Product & Brand Management · 2023 · 61 citations

Business, Marketing, Marketing Management +15

Seeking empathy or suggesting a solution? Effects of chatbot messages on service failure recovery

Martin Haupt, Anna Rozumowski, Jan Freidank et al. · Electronic Markets · 2023 · 45 citations · Full text

Business, Management Information Systems, Social Psychology +17

Consumer responses to human-AI collaboration at organizational frontlines: strategies to escape algorithm aversion in content creation

Martin Haupt, Jan Freidank, Alexander Haas · Review of Managerial Science · 2024 · 45 citations · Full text

Computing, Computer Science, Organizational Behavior +13