Concepedia

Martin Ohlwein

MO

Statistics

Publications

2

Citations

197

H-Index

2

Active since

1999

Affiliations

International School of Management(Current)

Martin Ohlwein is an author at International School of Management specializing in business, marketing management, and marketing.

ORCID

Publications per year

1999–2023

2

Publications

2

Customer satisfaction in business‐to‐business marketing: the case of retail organizations and their suppliers

Ralf Schellhase, Petra Hardock, Martin Ohlwein · Journal of Business and Industrial Marketing · 1999 · 110 citations

, , +13

Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism

Stefanie Wannow, Martin Haupt, Martin Ohlwein · Journal of Brand Management · 2023 · 87 citations · Full text

, , +14

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