Stefanie Wannow

Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism

Stefanie Wannow, Martin Haupt, Martin Ohlwein · Journal of Brand Management · 2023 · 87 citations · Full text

Business, Marketing, Marketing Management +14

Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages

Martin Haupt, Stefanie Wannow, Linda Marquardt et al. · Journal of Product & Brand Management · 2023 · 61 citations

Business, Marketing, Marketing Management +15

Effect of Perceived Crisis Response on Consumers' Behavioral Intentions During a Company Scandal – An Intercultural Perspective

Melanie Bowen, Jan Freidank, Stefanie Wannow et al. · Journal of International Management · 2017 · 36 citations

Business, Marketing, Marketing Management +10