Melanie Bowen

Social media in B2B sales: Why and when does salesperson social media usage affect salesperson performance?

Melanie Bowen, Christine Lai-Bennejean, Alexander Haas et al. · Industrial Marketing Management · 2021 · 69 citations

Social Media, Business-to-business Research, Digital Marketing +12

Effect of Perceived Crisis Response on Consumers' Behavioral Intentions During a Company Scandal – An Intercultural Perspective

Melanie Bowen, Jan Freidank, Stefanie Wannow et al. · Journal of International Management · 2017 · 34 citations

Perceived Crisis Response, Social Psychology, Management +12

The role of ethics in business-to-business marketing: An exploratory review and research agenda

Amitabh Anand, Melanie Bowen, April J. Spivack et al. · Industrial Marketing Management · 2023 · 17 citations · Full text

Research Agenda, Exploratory Review, Management +10

The ultimate co-creation: leveraging customer input in business model innovation

Shinhye Kim, Melanie Bowen, Xiaohan Wen · AMS Review · 2019 · 10 citations

Marketing, E-business Model, Management +9

Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success

Xiaohan Wen, Shinhye Kim, Melanie Bowen · Journal of Business Research · 2022 · 10 citations