Concepedia

Linda Marquardt

LM

Statistics

Publications

1

Citations

61

H-Index

1

Active since

2023

Affiliations

Justus-Liebig-Universität Gießen(Current)

Linda Marquardt is an author at Justus-Liebig-Universität Gießen specializing in business, moderation analysis, and word-of-mouth effects.

Publications per year

2023–2023

1

Publications

1

Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages

Martin Haupt, Stefanie Wannow, Linda Marquardt et al. · Journal of Product & Brand Management · 2023 · 61 citations

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