Concepedia

Trond Hammervoll

TH

20

Publications

749

Citations

17

H-Index

2005

Active since

Affiliations

Nofima(Current)

BI Norwegian Business School

Nofi Tromsø (Norway)

Trond Hammervoll is an author at Nofima specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementSupply Chain ManagementSupply ChainLogisticsValue TheoryMarketing Strategy

Publications per year

2005–2014

20

Publications

20

Marketing strategy and customer involvement in product development

Mons Freng Svendsen, Sven A. Haugland, Kjell Grønhaug et al. · European Journal of Marketing · 2011 · 115 citations

Brand Profiling Emphasis, Customer Satisfaction, Relationship Marketing +13

Niche marketing research: status and challenges

Kjell Toften, Trond Hammervoll · Marketing Intelligence & Planning · 2013 · 85 citations

Further Scholarly Enhancement, Niche Marketing Research, Interactive Marketing +10

Niche marketing and strategic capabilities: an exploratory study of specialised firms

Kjell Toften, Trond Hammervoll · Marketing Intelligence & Planning · 2010 · 74 citations

Specialised Firms, Brand Strategy, Niche Marketing +19

Niche firms and marketing strategy

Kjell Toften, Trond Hammervoll · European Journal of Marketing · 2009 · 69 citations

International Marketing, Brand Strategy, Consumer Research +19

Value-Creation Logic in Supply Chain Relationships

Trond Hammervoll · Journal of Business-to-Business Marketing · 2009 · 47 citations

Logistics Processes, Project Management, Different Types +23

Rows per page

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