Concepedia

Mons Freng Svendsen

MF

2

Publications

144

Citations

2

H-Index

2010

Active since

Affiliations

Norwegian School of Economics(Current)

Mons Freng Svendsen is an author at Norwegian School of Economics specializing in business, new product development, and product management.

Top concepts

BusinessPoliticsMarketingManagementGeopoliticsPublic PolicyBrand StrategyProduct LaunchSocial SciencesBusiness Strategy

Publications per year

2010–2011

2

Publications

2

Marketing strategy and customer involvement in product development

Mons Freng Svendsen, Sven A. Haugland, Kjell Grønhaug et al. · European Journal of Marketing · 2011 · 115 citations

Brand Profiling Emphasis, Customer Satisfaction, Relationship Marketing +13

Host country institutional pressures and cross-border relationship governance

Mons Freng Svendsen, Sven A. Haugland · International Business Review · 2010 · 29 citations

Public Policy, Governance Framework, Cross-border Management +9

Rows per page

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