Concepedia

Didem Kurt

DK

6

Publications

437

Citations

6

H-Index

2011

Active since

Affiliations

Boston University(Current)

University of Pittsburgh

Didem Kurt is an author at Boston University specializing in marketing, management, and social sciences.

Top concepts

MarketingManagementFinanceBusinessSocial SciencesConsumer BehaviorConsumer ResearchBehavioral ScienceConsumer Decision MakingBehavioral Decision Making

Publications per year

2011–2021

6

Publications

6

The Influence of Friends on Consumer Spending: The Role of Agency–Communion Orientation and Self-Monitoring

Didem Kurt, J. Jeffrey Inman, Jennifer Argo · Journal of Marketing Research · 2011 · 191 citations

Behavioral Decision Making, Consumer Study, Social Psychology +21

Aggressive Marketing Strategy following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility

Didem Kurt, John Hulland · Journal of Marketing · 2013 · 94 citations

Aggressive Marketing Strategy, Firm Performance, Equity Offering +16

The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size Choice

Sarah C. Whitley, Remi Trudel, Didem Kurt · Journal of Consumer Research · 2018 · 77 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Motivation +20

Mispredicting Others’ Valuations: Self-Other Difference in the Context of Endowment

Didem Kurt, J. Jeffrey Inman · Journal of Consumer Research · 2012 · 47 citations

The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration

Didem Kurt, Koen Pauwels, Ahmet C. Kurt et al. · International Journal of Research in Marketing · 2021 · 16 citations

Asymmetric Effect, Market Analysis, Warranty Payments +7

Rows per page

1–5 of 6