Liang Zhao

Media Coverage of Climate Change and Sustainable Product Consumption: Evidence from the Hybrid Vehicle Market

Yubo Chen, Mrinal Ghosh, Liu Yong et al. · Journal of Marketing Research · 2019 · 104 citations · Full text

Social Sciences, Marketing, Marketing Management +17

Digital transformation and corporate green innovation: An affordance theory perspective

Zhe Sun, Liang Zhao, Ankit Mehrotra et al. · Business Strategy and the Environment · 2024 · 61 citations · Full text

Management, Innovation Management, Strategic Management +10

Theorizing the relationship between the digital economy and firm productivity: The idiosyncrasies of firm-specific contexts

Zhe Sun, Liang Zhao, Puneet Kaur et al. · Technological Forecasting and Social Change · 2023 · 60 citations · Full text

Social Sciences, Business Economics, Economics +10

Guanxi, trust and reward-based crowdfunding success: a Chinese case

Liang Zhao, Tsvi Vinig · Chinese Management Studies · 2019 · 33 citations · Full text

Management, Organizational Behavior, Project Management +8

Pure donation or hybrid donation crowdfunding

Liang Zhao, Zhe Sun · Baltic Journal of Management · 2019 · 25 citations

Public Affairs, Economics, Finance +9