Concepedia

Hongyu Fu

HF

2

Publications

45

Citations

2

H-Index

2018

Active since

Affiliations

Jiangnan University(Current)

Hongyu Fu is an author at Jiangnan University specializing in advertising effectiveness, media effects, and social psychology.

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Publications per year

2018–2020

2

Publications

2

Positive versus Negative Messaging In Discouraging Drunken Driving

Lefa Teng, Guangzhi Zhao, Yuanyuan Wu et al. · Journal of Advertising Research · 2018 · 25 citations

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To gain face or not to lose face: the effect of face message frame on response to public service advertisements

Hanwei Wang, Hongyu Fu, Yuanyuan Wu · International Journal of Advertising · 2020 · 20 citations

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