Yuanyuan Wu

Fake online reviews: Literature review, synthesis, and directions for future research

Yuanyuan Wu, Eric W.T. Ngai, Pengkun Wu et al. · Decision Support Systems · 2020 · 336 citations · Full text

Fake News, Customer Review, Social Media +14

Machine learning in marketing: A literature review, conceptual framework, and research agenda

Eric W.T. Ngai, Yuanyuan Wu · Journal of Business Research · 2022 · 112 citations

Marketing Analytics, Research Agenda, Machine Learning +10

Analysis of Supply Chain under Different Subsidy Policies of the Government

Dongxue Guo, Yi He, Yuanyuan Wu et al. · Sustainability · 2016 · 69 citations · Full text

Supply Network, Supply Chain Analysis, Pricing Policy +20

Managing ambidexterity in creative industries: A survey

Yuanyuan Wu, Shikui Wu · Journal of Business Research · 2015 · 56 citations

Creative Industries, Management, Business +5

A comparative study on urban underground space planning system between China and Japan

Hong Yuan, Yuan He, Yuanyuan Wu · Sustainable Cities and Society · 2019 · 53 citations

Underground Infrastructure, Urban Design, Engineering +10