Romana Garma

The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers

Michael Jay Polonsky, Andrea Vocino, Stacy Landreth Grau et al. · Journal of Marketing Management · 2012 · 298 citations

Natural Resources, Marketing, Marketing Management +13

The impact of consumer ethnocentrism and country of origin sub‐components for high involvement products on young Chinese consumers’ product assessments

Michael Jay Polonsky, Romana Garma · Asia Pacific Journal of Marketing and Logistics · 2008 · 126 citations

Business, Marketing, Marketing Management +17

The New Greenwash?: Potential Marketing Problems with Carbon Offsets

Michael Jay Polonsky, Stacy Landreth Grau, Romana Garma · Victoria University Research Repository (Victoria University) · 2010 · 107 citations

Management, Marketing, Marketing Management +12

Perceived authenticity of the visitor experience in museums

Anne‐Marie Hede, Romana Garma, Alexander Josiassen et al. · European Journal of Marketing · 2014 · 85 citations

Humanities, Marketing, Consumer Behavior +12

Western consumers' understanding of carbon offsets and its relationship to behavior

Michael Jay Polonsky, Romana Garma, Stacy Landreth Grau · Asia Pacific Journal of Marketing and Logistics · 2011 · 51 citations

Natural Resources, Environmental Sciences, Consumer Behavior +14