Victoria University Research Repository (Victoria University) · 2010 · 107 citations · 0 references
ManagementMarketingMarketing ManagementCarbon ManagementClimate Change MitigationCorporate Social ResponsibilityCarbon Emissions ManagementCarbon FootprintingCarbon OffsettingConsumer EthicsEthical Consumer BehaviorResponsible MarketingCarbon-conscious ConsumptionConsumer Environmental ResponsibilityOffsetting Strategy
Firms and consumers have realised the need to make changes in their consumption due to environmental issues like global warming. These changes likely rely on consumers using information about products to make more responsible choices. However, some of these messages - particularly those dealing with carbon offset programs - are potentially misleading, which may then prevent consumers from undertaking responsible behaviours. This paper examines several issues that are important to the marketing of carbon offsets.