Anne‐Marie Hede

Managing Special Events in the New Era of the Triple Bottom Line

Anne‐Marie Hede · Event Management · 2007 · 148 citations

Hybrid Event, Special Event Planning, Project Management +24

Social Policy for Sport Events: Leveraging (Relationships with) Teams from other Nations for Community Benefit

Pamm Kellett, Anne‐Marie Hede, Laurence Chalip · European Sport Management Quarterly · 2008 · 131 citations

Leveraging the human side of the brand using a sense of place: Case studies of craft breweries

Anne‐Marie Hede · Journal of Marketing Management · 2013 · 95 citations

Humanisation Strategies, Digital Marketing, Consumer Research +20

Perceived authenticity of the visitor experience in museums

Anne‐Marie Hede, Romana Garma, Alexander Josiassen et al. · European Journal of Marketing · 2014 · 82 citations

Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast

Anne‐Marie Hede · Journal of Sport & Tourism · 2005 · 81 citations