Anne‐Marie Hede - Concepedia

Author

Anne‐Marie Hede

Victoria University ORCID

Also Known As

Anne Hede, Anne-Marie Hede, Anne‐Marie Hede, Hede, Anne-Marie

Publications

1.4K

Citations

H-Index

Concepts

All Affiliations

Victoria University Deakin University University of Otago

About

Anne‐Marie Hede is an author at Victoria University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	8	8	414
2	Management	8	8	488
3	Arts	7	7	368
4	Education	5	5	162
5	Engineering	2	2	111

Anne‐Marie Hede

Publications

1.1K

Citations

H-Index

Page 1

	Year	Citations
Managing Special Events in the New Era of the Triple Bottom Line Anne‐Marie Hede Event Management Hybrid EventSpecial Event PlanningProject ManagementEvent CorrelationSocial Change	2007	148
Social Policy for Sport Events: Leveraging (Relationships with) Teams from other Nations for Community Benefit Pamm Kellett, Anne‐Marie Hede, Laurence Chalip European Sport Management Quarterly	2008	131
Leveraging the human side of the brand using a sense of place: Case studies of craft breweries Anne‐Marie Hede Journal of Marketing Management Humanisation StrategiesDigital MarketingConsumer ResearchBrand StrategyPersonal Branding	2013	95
Perceived authenticity of the visitor experience in museums Anne‐Marie Hede, Romana Garma, Alexander Josiassen, European Journal of Marketing	2014	82
Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast Anne‐Marie Hede Journal of Sport & Tourism	2005	81
Nation Branding Finola Kerrigan, Jyotsna Shivanandan, Anne‐Marie Hede Journal of Macromarketing South Asian CultureNationalismBrand StrategyEducationPopular Culture	2012	70
A journey to the authentic: Museum visitors and their negotiation of the inauthentic Anne‐Marie Hede, Maree Thyne Journal of Marketing Management	2010	67
An Agenda for Special Event Research: Lessons from the Past and Directions for the Future Anne‐Marie Hede, Leo Jago, Margaret Deery Victoria University Research Repository (Victoria University) Hybrid EventEvent ManagementPerformance StudiesEvent UnderstandingOrganizational Communication	2003	64
Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters Maree Thyne, Anne‐Marie Hede Journal of Marketing Management Customer SatisfactionCultural HeritageEducationArts ManagementMuseum Studies	2016	49
Segmentation of Special Event Attendees Using Personal Values Anne‐Marie Hede, Leo Jago, Margaret Deery Journal of Quality Assurance in Hospitality & Tourism Customer SatisfactionTourism ManagementEngineeringSocial PsychologyConsumer Research	2005	47

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