Hongmin Ahn

Dimensions of Luxury Brand Personality: Scale Development and Validation

Yongjun Sung, Sejung Marina Choi, Hongmin Ahn et al. · Psychology and Marketing · 2014 · 157 citations

Customer Satisfaction, Luxury, Brand Strategy +17

Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement

Julia Daisy Fraustino, Ji Young Lee, Sang Yeal Lee et al. · Public Relations Review · 2018 · 74 citations

Risk Communication, Interpersonal Communication, Communication Effects +10

Consumer emotional intelligence and its effects on responses to transgressions

Hongmin Ahn, Yongjun Sung, Minette E. Drumwright · Marketing Letters · 2015 · 29 citations

Behavioral Sciences, Behavioral Decision Making, Consumer Study +15

A two-dimensional approach to between-partner fit in co-branding evaluations

Hongmin Ahn, Yongjun Sung · Journal of Brand Management · 2011 · 28 citations

Customer Satisfaction, Brand Equity, Personal Branding +6

When the going gets tough, ads become straightforward but multi-appealed: The influence of the recession on financial services advertising appeals

Hongmin Ahn, Young-A Song, Yongjun Sung · Journal of Financial Services Marketing · 2011 · 17 citations

Advertising, Market Analysis, Management +6