Sang Yeal Lee

Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement

Julia Daisy Fraustino, Ji Young Lee, Sang Yeal Lee et al. · Public Relations Review · 2018 · 74 citations

Risk Communication, Interpersonal Communication, Communication Effects +10

Weathering the crisis: Effects of stealing thunder in crisis communication

Sang Yeal Lee · Public Relations Review · 2016 · 48 citations

Communication Study, Emergency Communication, Crisis Communication +4

Framing corporate social responsibility for a controversial product

Sang Yeal Lee, Ji Young Lee, Yong-Suk Cho · Journal of Travel & Tourism Marketing · 2018 · 37 citations

Joint Advertising and Brand Congruity: Effects on Memory and Attitudes

Sang Yeal Lee, Fuyuan Shen · Journal of Promotion Management · 2009 · 36 citations

When Do Consumers Believe Puffery Claims? The Moderating Role of Brand Familiarity and Repetition

Sang Yeal Lee · Journal of Promotion Management · 2014 · 34 citations