Tran Ha Minh Quan

Turning brand credibility into positive word-of-mouth: integrating the signaling and social identity perspectives

Jake An, Diem Khac Xuan, Liem Viet Ngo et al. · Journal of Brand Management · 2018 · 88 citations

Marketing, Advertising, Social Identity Perspectives +11

Marketers' psychological capital and performance

Nguyen Dinh Tho, Nguyen Dong Phong, Tran Ha Minh Quan · Asia-Pacific Journal of Business Administration · 2014 · 31 citations

Firm Performance, Job Performance, Human Resource Management +18

Impacts of crisis emotions on negative word-of-mouth and behavioural intention: evidence from a milk crisis

Oanh Dinh Yen Nguyen, Jenny Lee, Liem Viet Ngo et al. · Journal of Product & Brand Management · 2021 · 31 citations

Customer Satisfaction, Affective Variable, Consumer Study +24

Does Customer Experience Always Benefit Company? Examining Customers’ Epistemic Motivation and Interaction With Service Contexts

Vu Thi, Widya Paramita, Tran Ha Minh Quan · Australasian Marketing Journal (AMJ) · 2021 · 18 citations

Customer Experience, Customer Satisfaction, Consumer Motivation +22

Marketers’ human capital resources and job performance

Nguyen Dinh Tho, Nguyen Dong Phong, Tran Ha Minh Quan et al. · Marketing Intelligence & Planning · 2017 · 15 citations

Strategic Human Resources, Job Performance, Education +16