Concepedia

Atanu Adhikari

AA

10

Publications

357

Citations

10

H-Index

2013

Active since

Affiliations

Indian Institute of Management Kozhikode(Current)

Tongji University

London Business School

Atanu Adhikari is an author at Indian Institute of Management Kozhikode specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer BehaviorConsumer ResearchConsumer ChoiceCustomer SatisfactionConsumer Decision MakingTourismEconomics

Publications per year

2013–2023

10

Publications

10

Appraisal of literature on customer experience in tourism sector: review and framework

Atanu Adhikari, Saurabh Bhattacharya · Current Issues in Tourism · 2015 · 119 citations

Customer Experience, Customer Satisfaction, Tourism Management +16

Quality of tourism destination – a scale development

Srabanti Mukherjee, Atanu Adhikari, Biplab Datta · Journal of Indian Business Research · 2018 · 49 citations

Customer Satisfaction, Tourism Literature, Tourism Management +16

Differentiating Subjective and Objective Attributes of Experience Products to Estimate Willingness to Pay Price Premium

Atanu Adhikari · Journal of Travel Research · 2014 · 42 citations

Customer Experience, Customer Satisfaction, Subjective Attributes +22

Pricing of experience products under consumer heterogeneity

Atanu Adhikari, Amiya K. Basu, S. P. Raj · International Journal of Hospitality Management · 2013 · 29 citations

Economics, Dynamic Pricing, Pricing Policy +7

Flexibility oriented HRM practices and innovation: evidence from China and India

C. Lakshman, Li Wang, Atanu Adhikari et al. · The International Journal of Human Resource Management · 2020 · 28 citations

Strategic Human Resources, International Human Resource Management, Education +22

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