Nives Zubcevic‐Basic

Diversity in the digital age: how consumers respond to diverse virtual influencers

Carla Ferraro, Sean Sands, Nives Zubcevic‐Basic et al. · International Journal of Advertising · 2024 · 87 citations · Full text

Business, Marketing, Marketing Management +7

Segmenting initial fans of a new team: A taxonomy of sport early adopters

Heath McDonald, Civilai Leckie, Adam Karg et al. · Journal of Consumer Behaviour · 2015 · 28 citations · Full text

Business, Marketing, Marketing Management +14

Mental health message appeals and audience engagement: Evidence from Australia

Jo En Yap, Nives Zubcevic‐Basic, Lester W. Johnson et al. · Health Promotion International · 2017 · 27 citations

Social Sciences, Communication, Health Promotion +16

Female season ticket holders: how their satisfaction is derived differently from males

Heath McDonald, Civilai Leckie, Adam Karg et al. · European Sport Management Quarterly · 2017 · 26 citations · Full text

Business, Gender Studies, Marketing +12

The (un)level playing field: sport media during COVID-19

Kasey Symons, Tim Breitbarth, Nives Zubcevic‐Basic et al. · European Sport Management Quarterly · 2021 · 22 citations · Full text

Social Sciences, Communication, Gender Studies +15