Praneet Randhawa

The pursuit of counterfeited luxury: An examination of the negative side effects of close consumer–brand connections

Praneet Randhawa, Roger J. Calantone, Clay M. Voorhees · Journal of Business Research · 2015 · 84 citations · Full text

Business, Marketing, Marketing Management +16

Service Innovations: What the Managers Believe and What the Customers Say

Praneet Randhawa, Mi‐Ran Kim, Ronald F. Cichy · Journal of Hospitality Marketing & Management · 2016 · 41 citations · Full text

Management, Innovation Management, Organizational Behavior +14

The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry

Ahmet H. Kirca, Praneet Randhawa, M. Berk Talay et al. · International Journal of Research in Marketing · 2019 · 35 citations

Business, Marketing, Marketing Management +17

Fool’s Gold? Assessing the Impact of the Value of Airline Loyalty Programs on Brand Equity Perceptions and Share of Wallet

Clay M. Voorhees, Ryan C. White, Michael McCall et al. · Cornell Hospitality Quarterly · 2015 · 32 citations · Full text

Business, Marketing, Marketing Management +14

Hospitality Service Innovations in Private Clubs

Praneet Randhawa, Mi‐Ran Kim, Clay M. Voorhees et al. · Cornell Hospitality Quarterly · 2015 · 26 citations · Full text

Management, Hospitality Management, Strategic Management +12