M. Berk Talay - Concepedia

Concepedia

Author

M. Berk Talay

University of Massachusetts Lowell ORCID

Also Known As

M Berk Talay, M. Berk Berk Talay, M. Berk Talay, M. Talay, Mehmet Berk Talay

32

Publications

1.1K

Citations

14

H-Index

65

Concepts

All Affiliations

University of Massachusetts Lowell Michigan State University HEC Montréal Oakland University University of New Hampshire

MB

About

M. Berk Talay is an author at University of Massachusetts Lowell specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	12	12	864
2	Management	12	12	922
3	Education	1	1	352
4	Law	1	1	18
5	Corporate Innovation	1	1	47

M. Berk Talay

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14

Publications

1.1K

Citations

14

H-Index

	Year	Citations
Data equivalence in cross-cultural international business research: assessment and guidelines G. Tomas M. Hult, David J. Ketchen, David A. Griffith, Journal of International Business Studies Cross-cultural CommunicationCultureInternational ManagementCross-cultural IssueCross-cultural Studies	2008	352
Dynamic Capabilities View: Foundations and Research Agenda Erin Çavuşgil, Steven H. Seggie, M. Berk Talay The Journal of Marketing Theory and Practice Dynamic Capabilities ViewResource-based ViewOrganizational CapabilityManagementBusiness	2007	133
Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance Anja Schulze, Janell D. Townsend, M. Berk Talay Industrial Marketing Management	2022	109
Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry M. Billur Akdeniz, M. Berk Talay Journal of the Academy of Marketing Science CultureCultural VariationsAdvertisingBusiness CultureIntercultural Marketing	2013	84
Getting to global: An evolutionary perspective of brand expansion in international markets Janell D. Townsend, Sengun Yeniyurt, M. Berk Talay Journal of International Business Studies MarketingInternational BusinessInternational MarketingBrand ExpansionEvolutionary Perspective	2008	77
Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture M. Berk Talay, Janell D. Townsend, Sengun Yeniyurt Journal of International Marketing Business CultureInternational MarketingBrand StrategyMarket-based PerformanceManagement	2014	59
Coevolutionary Dynamics of Automotive Competition: Product Innovation, Change, and Marketplace Survival M. Berk Talay, Roger J. Calantone, Clay M. Voorhees Journal of Product Innovation Management Innovation EvaluationAutomotive IndustryInnovation AdoptionAutomotive CompetitionIndustrial Organization	2013	47
Factors Influencing Brand Launch in a Global Marketplace Sengun Yeniyurt, Janell D. Townsend, M. Berk Talay Journal of Product Innovation Management Consumer UncertaintyDigital MarketingInternational MarketingBrand StrategyConsumer Research	2007	41
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry Ahmet H. Kirca, Praneet Randhawa, M. Berk Talay, International Journal of Research in Marketing MarketingBrand Portfolio StrategiesU.s. Automotive IndustryInteractive MarketingManagement	2019	35
Stock Market Reactions to New Product Launches in International Markets: The Moderating Role of Culture M. Berk Talay, M. Billur Akdeniz, Michael Obal, Journal of International Marketing Business CultureInternational MarketingInternationalizationInternational Business StrategyInternational Finance	2019	33

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