Concepedia
Statistics
Publications
14
Citations
1.1K
H-Index
Active since
2007
Affiliations
University of Massachusetts Lowell(Current)
Michigan State University
HEC Montréal
Oakland University
University of New Hampshire
M. Berk Talay is an author at University of Massachusetts Lowell specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingBusiness StrategyStrategic ManagementGlobal StrategyBrand EquityBrand StrategyBrand AwarenessInternational Marketing
Publications per year
2007–2022
Data equivalence in cross-cultural international business research: assessment and guidelines
G. Tomas M. Hult, David J. Ketchen, David A. Griffith et al. · Journal of International Business Studies · 2008 · 352 citations · Full text
Cross-cultural Communication, Culture, International Management +12
Dynamic Capabilities View: Foundations and Research Agenda
Erin Çavuşgil, Steven H. Seggie, M. Berk Talay · The Journal of Marketing Theory and Practice · 2007 · 133 citations
Dynamic Capabilities View, Resource-based View, Organizational Capability +13
Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance
Anja Schulze, Janell D. Townsend, M. Berk Talay · Industrial Marketing Management · 2022 · 109 citations · Full text
Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry
M. Billur Akdeniz, M. Berk Talay · Journal of the Academy of Marketing Science · 2013 · 84 citations
Culture, Cultural Variations, Advertising +9
Getting to global: An evolutionary perspective of brand expansion in international markets
Janell D. Townsend, Sengun Yeniyurt, M. Berk Talay · Journal of International Business Studies · 2008 · 77 citations
Marketing, International Business, International Marketing +13
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