Concepedia
Statistics
Publications
20
Citations
1.2K
H-Index
19
Active since
2003
Affiliations
Oakland University(Current)
Michigan State University
Rutgers Sexual and Reproductive Health and Rights
University of Massachusetts Lowell
Rutgers, The State University of New Jersey
Janell D. Townsend is an author at Oakland University specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementStrategic ManagementInternational MarketingBrand StrategyGlobal StrategyBusiness StrategyBrand EquityBrand Awareness
Publications per year
2003–2022
Does culture explain acceptance of new products in a country?
Sengun Yeniyurt, Janell D. Townsend · International Marketing Review · 2003 · 295 citations
Consumer Uncertainty, Innovation Adoption, International Marketing +18
Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance
Anja Schulze, Janell D. Townsend, M. Berk Talay · Industrial Marketing Management · 2022 · 109 citations · Full text
Enhancing Consumers' Affection for a Brand Using Product Design
Minu Kumar, Janell D. Townsend, Douglas W. Vorhies · Journal of Product Innovation Management · 2014 · 85 citations
Consumer Research, Brand Strategy, Economic Value +17
The Effects of Competition in Short Product Life-Cycle Markets: The Case of Motion Pictures
Roger J. Calantone, Sengun Yeniyurt, Janell D. Townsend et al. · Journal of Product Innovation Management · 2010 · 79 citations
Motion Pictures, Launch Timing, Competitive Advantage +18
Getting to global: An evolutionary perspective of brand expansion in international markets
Janell D. Townsend, Sengun Yeniyurt, M. Berk Talay · Journal of International Business Studies · 2008 · 77 citations
Marketing, International Business, International Marketing +13
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