Janell D. Townsend - Concepedia

Author

Janell D. Townsend

Oakland University ORCID

Also Known As

J. D. Townsend, J. Townsend, JANELL TOWNSEND, Janell D Townsend, Janell D. Townsend, Janell Townsend

Publications

1.3K

Citations

H-Index

Concepts

All Affiliations

Oakland University Michigan State University Rutgers Sexual and Reproductive Health and Rights University of Massachusetts Lowell Rutgers, The State University of New Jersey

About

Janell D. Townsend is an author at Oakland University specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	14	14	946
2	Management	14	14	986
3	Health Sciences	3	3	141
4	Social Sciences	3	3	133
5	Engineering	2	2	63

Janell D. Townsend

Publications

1.2K

Citations

H-Index

Page 1

	Year	Citations
Does culture explain acceptance of new products in a country? Sengun Yeniyurt, Janell D. Townsend International Marketing Review Consumer UncertaintyInnovation AdoptionInternational MarketingConsumer ResearchSocial Influence	2003	295
Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance Anja Schulze, Janell D. Townsend, M. Berk Talay Industrial Marketing Management	2022	109
Enhancing Consumers' Affection for a Brand Using Product Design Minu Kumar, Janell D. Townsend, Douglas W. Vorhies Journal of Product Innovation Management Consumer ResearchBrand StrategyEconomic ValueBrand LoyaltyProduct Experience	2014	85
The Effects of Competition in Short Product Life-Cycle Markets: The Case of Motion Pictures Roger J. Calantone, Sengun Yeniyurt, Janell D. Townsend, Journal of Product Innovation Management Motion PicturesLaunch TimingCompetitive AdvantageNew Product PerformanceMarket Analysis	2010	79
Getting to global: An evolutionary perspective of brand expansion in international markets Janell D. Townsend, Sengun Yeniyurt, M. Berk Talay Journal of International Business Studies MarketingInternational BusinessInternational MarketingBrand ExpansionEvolutionary Perspective	2008	77
Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis Sengun Yeniyurt, Janell D. Townsend, S. Tamer Çavuşgil, Journal of International Business Studies International BusinessInternational MarketingManagementBusinessInter-firm Coordination	2008	67
Form and Function: A Matter of Perspective Janell D. Townsend, Mitzi M. Montoya, Roger J. Calantone Journal of Product Innovation Management Social SciencesProduct FormProduct ManagementProduct DevelopmentManagement	2011	64
Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture M. Berk Talay, Janell D. Townsend, Sengun Yeniyurt Journal of International Marketing Business CultureInternational MarketingBrand StrategyMarket-based PerformanceManagement	2014	59
Exploring the Marketing Program Antecedents of Performance in a Global Company Janell D. Townsend, Sengun Yeniyurt, Seyda Deligonul, Journal of International Marketing Customer SatisfactionDigital MarketingInternational MarketingBrand StrategyKey Factors	2004	58
A multi-method study of social ties and crowdfunding success: Opening the black box to get the cash inside Mark Simon, Steven J. Stanton, Janell D. Townsend, Journal of Business Research Multi-method StudyBlack BoxSocial TiesSociologySocial Impact	2019	48

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