Concepedia
Statistics
Publications
12
Citations
859
H-Index
11
Active since
2006
Affiliations
Michigan State University(Current)
École Supérieure des Sciences Économiques et Commerciales
Özyeğin University
Bilkent University
CY Cergy Paris Université
Steven H. Seggie is an author at Michigan State University specializing in business, marketing management, and marketing.
Publications per year
2006–2023
Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
Steven H. Seggie, Erin Çavuşgil, Steven E. Phelan · Industrial Marketing Management · 2007 · 144 citations
Business, Marketing, Marketing Management +16
Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?
Steven H. Seggie, Daekwan Kim, S. Tamer Çavuşgil · Journal of Business Research · 2006 · 143 citations
Business, Management Information Systems, Supply Chain Management +15
Dynamic Capabilities View: Foundations and Research Agenda
Erin Çavuşgil, Steven H. Seggie, M. Berk Talay · The Journal of Marketing Theory and Practice · 2007 · 139 citations
Management, Marketing, Marketing Management +12
Passive and Active Opportunism in Interorganizational Exchange
Steven H. Seggie, David A. Griffith, Sandy D. Jap · Journal of Marketing · 2013 · 132 citations
Management, Organization Studies, Organizational Behavior +9
What does it Take to Get Promoted in Marketing Academia? Understanding Exceptional Publication Productivity in the Leading Marketing Journals
Steven H. Seggie, David A. Griffith · Journal of Marketing · 2008 · 97 citations
Management, Marketing, Marketing Management +7
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