Marilyn Y. Jones

The role of retailer interest on shopping behavior

Marilyn Y. Jones, Kristy E. Reynolds · Journal of Retailing · 2006 · 165 citations

Business, Marketing, Retail Management +14

Beefcake and Cheesecake: Insights for Advertisers

Marilyn Y. Jones, Andrea J. S. Stanaland, Betsy D. Gelb · Journal of Advertising · 1998 · 96 citations

Social Sciences, Marketing, Social Psychology +13

Do Australian and American consumers differ in their perceived shopping experiences?

Marilyn Y. Jones, Sonia Vilches‐Montero, Mark T. Spence et al. · International Journal of Retail & Distribution Management · 2010 · 51 citations

Business, Marketing, Psychology +17

Memory for advertising and information content: Comparing the printed page to the computer screen

Marilyn Y. Jones, Robin Pentecost, Gabrielle Requena · Psychology and Marketing · 2005 · 40 citations

Business, Marketing, Psychology +15

Creating emotions via B2C websites

Marilyn Y. Jones, Mark T. Spence, Christine Vallaster · Business Horizons · 2008 · 29 citations

Education, Communication, Interpersonal Communication +8