Sonia Vilches‐Montero

Antecedents of tourism destination reputation: The mediating role of familiarity

Enrique Marinao Artigas, Sonia Vilches‐Montero, Coro Chasco · Journal of Retailing and Consumer Services · 2015 · 110 citations

Customer Satisfaction, Culture, Tourism Management +8

Do Australian and American consumers differ in their perceived shopping experiences?

Marilyn Y. Jones, Sonia Vilches‐Montero, Mark T. Spence et al. · International Journal of Retail & Distribution Management · 2010 · 50 citations

Customer Satisfaction, Consumer Study, Consumer Research +21

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

Ameet Pandit, Sonia Vilches‐Montero · Journal of Retailing and Consumer Services · 2016 · 34 citations

Customer Satisfaction, Behavioral Decision Making, Incentive Model +13

What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies

Ali Aldhamiri, Jamie Carlson, Sonia Vilches‐Montero et al. · Journal of Retailing and Consumer Services · 2024 · 26 citations · Full text

Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction

Aisha Muthaffar, Sonia Vilches‐Montero · Journal of Retailing and Consumer Services · 2023 · 24 citations · Full text

Customer Experience, Customer Satisfaction, Behavioral Decision Making +19