Aisha Muthaffar

Publications

Citations

H-Index

2023

Active since

Affiliations

University of Business and Technology(Current)

Aisha Muthaffar is an author at University of Business and Technology specializing in behavioral decision making, customer satisfaction, and interactive marketing.

ORCID

Top concepts

BusinessMarketingManagementUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingCustomer SatisfactionInteractive MarketingOmnichannel Logistics

Publications per year

2023–2023

Publications

Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction

Aisha Muthaffar, Sonia Vilches‐Montero · Journal of Retailing and Consumer Services · 2023 · 24 citations · Full text

Customer Experience, Customer Satisfaction, Behavioral Decision Making +19

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