Concepedia

David A. Gilliam

DA

Statistics

Publications

8

Citations

326

H-Index

8

Active since

2013

Affiliations

University of Arkansas at Little Rock(Current)

Texas State University

Oklahoma State University

David A. Gilliam is an author at University of Arkansas at Little Rock specializing in business, marketing, and storytelling in sales.

ORCID

Publications per year

2013–2018

8

Publications

8

A proposed procedure for construct definition in marketing

David A. Gilliam, Kevin E. Voss · European Journal of Marketing · 2013 · 86 citations

, , +6

Storytelling by the sales force and its effect on buyer–seller exchange

David A. Gilliam, Karen Flaherty · Industrial Marketing Management · 2015 · 82 citations

, , +8

Storytelling during retail sales encounters

David A. Gilliam, Alex R. Zablah · Journal of Retailing and Consumer Services · 2013 · 60 citations

, , +12

Trade show boothscapes

David A. Gilliam · Journal of Marketing Management · 2015 · 28 citations

, , +17

The dimensions of storytelling by retail salespeople

David A. Gilliam, Karen Flaherty, Steven W. Rayburn · The International Review of Retail Distribution and Consumer Research · 2013 · 26 citations

, , +13

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