Concepedia

Lisa McQuilken

LM

17

Publications

934

Citations

14

H-Index

2002

Active since

Affiliations

Deakin University(Current)

Monash University

Swinburne University of Technology

Lisa McQuilken is an author at Deakin University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionBusinessCommunicationConsumer BehaviorDigital MarketingService QualityInteractive Marketing

Publications per year

2002–2023

17

Publications

17

Are My Symptoms Serious Dr Google? A Resource-Based Typology of Value Co-Destruction in Online Self-Diagnosis

Nichola Robertson, Michael Jay Polonsky, Lisa McQuilken · Australasian Marketing Journal (AMJ) · 2014 · 106 citations

Health Care Literatures, Digital Marketing, Diagnosis +26

An empirical investigation of customer satisfaction and loyalty across two divergent bank segments

Marcin Pont, Lisa McQuilken · Journal of Financial Services Marketing · 2005 · 101 citations

Customer Satisfaction, Service Quality, Management +8

A Novel Romance: The Technology Acceptance Model with Emotional Attachment

Wayne Read, Nichola Robertson, Lisa McQuilken · Australasian Marketing Journal (AMJ) · 2011 · 100 citations

Digital Marketing, Couple Psychology, Consumer Research +23

Consumer engagement on Twitter: perceptions of the brand matter

Wayne Read, Nichola Robertson, Lisa McQuilken et al. · European Journal of Marketing · 2019 · 100 citations

Digital Marketing, Consumer Research, Brand Strategy +18

Examining customer evaluations across different self-service technologies

Nichola Robertson, Heath McDonald, Civilai Leckie et al. · Journal of Services Marketing · 2016 · 92 citations

Customer Satisfaction, Digital Marketing, Online Sst +19

Rows per page

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