Gina S. Mohr

Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response

Margaret C. Campbell, Gina S. Mohr, Peeter W.J. Verlegh · Journal of Consumer Psychology · 2012 · 221 citations

Social Sciences, Marketing, Psychology +10

The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information

Gina S. Mohr, Donald R. Lichtenstein, Chris Janiszewski · Journal of Marketing · 2011 · 138 citations

Agriculture, Nutrition, Nutritional Sciences +17

Seeing Is Eating: How and When Activation of a Negative Stereotype Increases Stereotype-Conducive Behavior

Margaret C. Campbell, Gina S. Mohr · Journal of Consumer Research · 2011 · 82 citations

Social Sciences, Psychology, Social Psychology +14

Comparison of two front-of-package nutrition labeling schemes, and their explanation, on consumers' perception of product healthfulness and food choice

Pamela J. Lundeberg, Dan J. Graham, Gina S. Mohr · Appetite · 2018 · 37 citations

Agriculture, Nutrition, Nutritional Sciences +16

The crunch effect: Food sound salience as a consumption monitoring cue

Ryan Elder, Gina S. Mohr · Food Quality and Preference · 2016 · 30 citations

Public Health, Behavioral Sciences, Psychology +14