Concepedia

Holly B. Cooper

HB

Statistics

Publications

8

Citations

618

H-Index

8

Active since

2010

Affiliations

Deakin University(Current)

Griffith University

Holly B. Cooper is an author at Deakin University specializing in marketing, business, and brand management.

Publications per year

2010–2023

8

Publications

8

Technology-enabled remote learning during Covid-19: perspectives of Australian teachers, students and parents

Lee-Ann Ewing, Holly B. Cooper · Technology Pedagogy and Education · 2021 · 205 citations · Full text

Education, Educational Technology, Teaching +17

Artificial intelligence focus and firm performance

Sagarika Mishra, Michael T. Ewing, Holly B. Cooper · Journal of the Academy of Marketing Science · 2022 · 189 citations · Full text

Business, Accountancy, Marketing +13

Using AI predicted personality to enhance advertising effectiveness

Michael Shumanov, Holly B. Cooper · European Journal of Marketing · 2021 · 67 citations · Full text

Business, Marketing, Psychology +16

Brand‐self identity narratives in the James Bond movies

Holly B. Cooper, Sharon Schembri, Dale Miller · Psychology and Marketing · 2010 · 62 citations

Business, Film Studies, Marketing +17

Corporate heritage brand management: Corporate heritage brands versus contemporary corporate brands

Holly B. Cooper, Bill Merrilees, Dale Miller · Journal of Brand Management · 2015 · 36 citations · Full text

Business, Marketing, Marketing Management +11

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