Guangkuan Deng

Statistics

Publications

Citations

154

H-Index

Active since

2020

Affiliations

Southwestern University of Finance and Economics(Current)

Southwest University of Science and Technology

Guangkuan Deng is an author at Southwestern University of Finance and Economics specializing in interactive marketing, marketing, and digital marketing.

ORCID

Top concepts

MarketingDigital MarketingInteractive MarketingManagementUser ExperienceConsumer ResearchArtificial IntelligenceArtsEngineeringCommunication

Publications per year

2020–2023

Publications

Enhancing customer satisfaction with chatbots: The influence of communication styles and consumer attachment anxiety

Ying Xu, Jianyu Zhang, Guangkuan Deng · Frontiers in Psychology · 2022 · 60 citations · Full text

Customer Experience, Customer Satisfaction, Chatbot +22

Enhancing customer satisfaction with chatbots: the influence of anthropomorphic communication styles and anthropomorphised roles

Ying Xu, Jianyu Zhang, Rui Chi et al. · Nankai Business Review International · 2022 · 46 citations

Artificial Intelligence, Customer Satisfaction, Customer Experience +27

Consumers' human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi's humanity hypothesis

Guangkuan Deng, Jianyu Zhang, Naiyi Ye et al. · International Marketing Review · 2020 · 20 citations

Artificial Intelligence, Engineering, Behavioral Decision Making +22

How e-commerce platforms build channel power: the role of AI resources and market-based assets

Guangkuan Deng, Jianyu Zhang, Ying Xu · Journal of Business and Industrial Marketing · 2023 · 18 citations

Artificial Intelligence, Digital Marketing, Business Intelligence +21

Research on the impact of e-commerce platform’s AI resources on seller opportunism: a cultivational governance mechanism

Guangkuan Deng, Jianyu Zhang, Lijuan He et al. · Nankai Business Review International · 2023 · 10 citations

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