Concepedia

Rui Chi

RC

3

Publications

102

Citations

3

H-Index

2020

Active since

Affiliations

Southwestern University of Finance and Economics(Current)

Southwest University of Science and Technology

Rui Chi is an author at Southwestern University of Finance and Economics specializing in marketing, consumer research, and interactive marketing.

Top concepts

MarketingConsumer ResearchArtsEngineeringCommunicationUser ExperienceConsumer BehaviorDigital MarketingInteractive MarketingArtificial Intelligence

Publications per year

2020–2023

3

Publications

3

Enhancing customer satisfaction with chatbots: the influence of anthropomorphic communication styles and anthropomorphised roles

Ying Xu, Jianyu Zhang, Rui Chi et al. · Nankai Business Review International · 2022 · 46 citations

Artificial Intelligence, Customer Satisfaction, Customer Experience +27

The effect of anthropomorphic competence-warmth congruence of service robots on recommendation intention

Rui Chi, Jianyu Zhang, Pan Mingqing · Current Psychology · 2023 · 36 citations · Full text

Behavioral Decision Making, Anthropomorphic Competence-warmth Congruence, Social Psychology +28

Consumers' human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi's humanity hypothesis

Guangkuan Deng, Jianyu Zhang, Naiyi Ye et al. · International Marketing Review · 2020 · 20 citations

Artificial Intelligence, Engineering, Behavioral Decision Making +22

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