Concepedia

Naiyi Ye

NY

Statistics

Publications

2

Citations

96

H-Index

2

Active since

2004

Affiliations

Southwest Jiaotong University(Current)

Naiyi Ye is an author at Southwest Jiaotong University specializing in decision science, artificial intelligence, and interactive marketing.

Top concepts

MarketingManagementAdvertisingEngineeringUser ExperienceConsumer CultureDecision ScienceConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2004–2020

2

Publications

2

Dimensions of Consumer's Perceived Risk in Online Shopping

Naiyi Ye · Journal of Electronic Science and Technology · 2004 · 76 citations

Consumers' human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi's humanity hypothesis

Guangkuan Deng, Jianyu Zhang, Naiyi Ye et al. · International Marketing Review · 2020 · 20 citations

Artificial Intelligence, Engineering, Behavioral Decision Making +22

Rows per page

1–2 of 2