Concepedia
Statistics
Publications
25
Citations
835
H-Index
19
Active since
2006
Affiliations
University of Toledo(Current)
Kent State University
University of Dallas
College of Business Administration
Michael L. Mallin is an author at University of Toledo specializing in marketing, marketing management, and sales management.
Publications per year
2006–2022
Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks
Iryna Pentina, Bashar S. Gammoh, Lixuan Zhang et al. · International Journal of Electronic Commerce · 2013 · 109 citations
Business, Marketing, Marketing Management +17
A re‐examination of B2B sales performance
Ronald Zallocco, Ellen Bolman Pullins, Michael L. Mallin · Journal of Business and Industrial Marketing · 2009 · 97 citations
Management, Business Administration, Performance Management +9
The moderating effect of control systems on the relationship between commission and salesperson intrinsic motivation in a customer oriented environment
Michael L. Mallin, Ellen Bolman Pullins · Industrial Marketing Management · 2008 · 85 citations
Management, Marketing, Marketing Management +13
Why Did I Lose? A Conservation of Resources View of Salesperson Failure Attributions
Michael L. Mallin, Michael A. Mayo · Journal of Personal Selling and Sales Management · 2006 · 47 citations
Business, Marketing, Marketing Management +14
The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
Bashar S. Gammoh, Michael L. Mallin, Ellen Bolman Pullins · Journal of Product & Brand Management · 2014 · 45 citations
Business, Marketing, Marketing Management +12
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