Concepedia

Michael Lwin

ML

15

Publications

599

Citations

14

H-Index

2013

Active since

Affiliations

Curtin University(Current)

Deakin University

Western Sydney University

Michael Lwin is an author at Curtin University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSocial SciencesBusinessBehavioral ScienceCultureMotivationPsychologyAdvertising

Publications per year

2013–2021

15

Publications

15

Engaging in digital piracy of movies: a theory of planned behaviour approach

Ian Phau, Aaron Lim, Johan Liang et al. · Internet Research · 2014 · 73 citations

Behaviour Approach, Behavioral Decision Making, Digital Marketing +25

Effective advertising appeals for websites of small boutique hotels

Michael Lwin, Ian Phau · Journal of Research in Interactive Marketing · 2013 · 68 citations

Moderating role of religious beliefs on attitudes towards charities and motivation to donate

Min Teah, Michael Lwin, Isaac Cheah · Asia Pacific Journal of Marketing and Logistics · 2014 · 63 citations · Full text

Charitable Organizations, Philanthropy, Prosocial Behavior +15

Conceptualising luxury brand attachment: scale development and validation

Anwar Sadat Shimul, Ian Phau, Michael Lwin · Journal of Brand Management · 2019 · 63 citations

Marketing, Luxury, Personal Branding +9

An exploratory study of existential guilt appeals in charitable advertisements

Michael Lwin, Ian Phau · Journal of Marketing Management · 2014 · 51 citations

Guilt Appeal, Behavioral Decision Making, Social Psychology +17

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