Concepedia

Tyler Milfeld

TM

7

Publications

198

Citations

7

H-Index

2020

Active since

Affiliations

University of Tennessee at Knoxville(Current)

Villanova University

Knoxville College

Tyler Milfeld is an author at University of Tennessee at Knoxville specializing in advertising, consumer research, and management.

Top concepts

MarketingManagementAdvertisingConsumer ResearchBrandingBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand Development

Publications per year

2020–2023

7

Publications

7

Sustainability advertising: literature review and framework for future research

Shelly Rathee, Tyler Milfeld · International Journal of Advertising · 2023 · 73 citations

When brands take a stand: the nature of consumers’ polarized reactions to social narrative videos

Tyler Milfeld, Daniel J. Flint · Journal of Product & Brand Management · 2020 · 36 citations

Digital Marketing, Polarization Lie, Marketing Stories +21

A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising

Tyler Milfeld, Eric Haley, Daniel J. Flint · Journal of Advertising · 2021 · 26 citations

Social Psychology, Brand Strategy, Consumer Research +25

Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers

Tyler Milfeld, Matthew Pittman · International Journal of Advertising · 2023 · 17 citations

Altercast Framing, Green Marketing, Digital Marketing +27

Purpose Advertising and the Credibility Gap

Tyler Milfeld, Eric Haley · Journal of Advertising Research · 2023 · 17 citations

Targeted Advertising, Consumer Research, Brand Strategy +18

Rows per page

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