Concepedia

Shelly Rathee

SR

5

Publications

159

Citations

5

H-Index

2019

Active since

Affiliations

Villanova University(Current)

University of Utah

Shelly Rathee is an author at Villanova University specializing in advertising, brand awareness, and management.

Top concepts

MarketingManagementAdvertisingBrand AwarenessConsumer ResearchBusinessPersuasionBrand EquityBrand StrategySocial Behavior

Publications per year

2019–2023

5

Publications

5

Sustainability advertising: literature review and framework for future research

Shelly Rathee, Tyler Milfeld · International Journal of Advertising · 2023 · 73 citations

The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers

Aniruddha Pangarkar, Shelly Rathee · International Journal of Advertising · 2022 · 30 citations

Behavioral Decision Making, Consumer Study, Social Psychology +29

So fun! How fun brand names affect forgiveness of hedonic and utilitarian products

Shelly Rathee, Tamara Masters, Grace Fang Yu-Buck · Journal of Business Research · 2021 · 25 citations

Fun Brand Names, Advertising, Brand Equity +9

Algorithms propagate gender bias in the marketplace—with consumers’ cooperation

Shelly Rathee, Sachin Banker, Arul Mishra et al. · Journal of Consumer Psychology · 2023 · 21 citations

Examining the Presence of Gender Bias in Customer Reviews Using Word Embedding

Arul Mishra, Himanshu Mishra, Shelly Rathee · SSRN Electronic Journal · 2019 · 10 citations · Full text

Rows per page

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