Concepedia

Grace Fang Yu-Buck

GF

4

Publications

161

Citations

4

H-Index

2021

Active since

Affiliations

University of Maryland Eastern Shore(Current)

Sun Yat-sen University

Grace Fang Yu-Buck is an author at University of Maryland Eastern Shore specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchArtsFintechBusinessEconomicsMotivationPsychologyAdvertising

Publications per year

2021–2022

4

Publications

4

A natural apology is sincere: Understanding chatbots' performance in symbolic recovery

Jiemin Zhang, Yimin Zhu, Jifei Wu et al. · International Journal of Hospitality Management · 2022 · 73 citations

Conversational User Interface, Chatbot, Engineering +13

The influence of mobile QR code payment on payment pleasure: evidence from China

Rong Liu, Jifei Wu, Grace Fang Yu-Buck · International Journal of Bank Marketing · 2021 · 41 citations

Customer Satisfaction, Payment Pleasure, Behavioral Decision Making +20

So fun! How fun brand names affect forgiveness of hedonic and utilitarian products

Shelly Rathee, Tamara Masters, Grace Fang Yu-Buck · Journal of Business Research · 2021 · 25 citations

Fun Brand Names, Advertising, Brand Equity +9

Get Close to the Robot: The Effect of Risk Perception of COVID-19 Pandemic on Customer–Robot Engagement

Jifei Wu, Xiangyun Zhang, Yimin Zhu et al. · International Journal of Environmental Research and Public Health · 2021 · 22 citations · Full text

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