Concepedia

Athina Y. Zotou

AY

3

Publications

48

Citations

3

H-Index

2013

Active since

Affiliations

Athens University of Economics and Business(Current)

Athina Y. Zotou is an author at Athens University of Economics and Business specializing in brand equity, brand development, and brand management.

ORCID

Top concepts

Publications per year

2013–2022

3

Publications

3

Male and female attitudes towards stereotypical advertisements: a paired country investigation

Prokopis K. Theodoridis, Antigone G. Kyrousi, Athina Y. Zotou et al. · Corporate Communications An International Journal · 2013 · 24 citations

Marketing communication in luxury research: a framework-based literature review and research agenda

Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou · Journal of Marketing Communications · 2022 · 13 citations

, , +23

The impact of atmospherics on WOM about short life-cycle products: the case of motion pictures

Leonidas Hatzithomas, Panagiotis Gkorezis, Athina Y. Zotou et al. · Journal of Product & Brand Management · 2018 · 11 citations

, , +28

Rows per page

1–3 of 3