Concepedia

Eirini Koronaki

EK

5

Publications

170

Citations

5

H-Index

2017

Active since

Affiliations

The American College of Greece(Current)

University of Western Macedonia

University of Macedonia

Athens University of Economics and Business

Eirini Koronaki is an author at The American College of Greece specializing in management, marketing, and brand management.

Top concepts

MarketingManagementArtsBrand EquityCommunicationBrand AwarenessLuxury BrandingBrand ManagementConsumer ResearchMarketing Communication

Publications per year

2017–2022

5

Publications

5

All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self

George G. Panigyrakis, Anastasios Panopoulos, Eirini Koronaki · International Journal of Advertising · 2019 · 65 citations · Full text

The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship

Eirini Koronaki, Antigone G. Kyrousi, George G. Panigyrakis · Journal of Business Research · 2017 · 44 citations

Arts Policy, Culture, Emotional Value +12

Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands

Aspasia Vlachvei, Eirini Koronaki · Journal of Research in Interactive Marketing · 2021 · 33 citations

Customer Satisfaction, European Wine Brands, Online Customer Behavior +15

Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude

George G. Panigyrakis, Anastasios Panopoulos, Eirini Koronaki · Journal of Marketing Communications · 2019 · 15 citations

Marketing communication in luxury research: a framework-based literature review and research agenda

Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou · Journal of Marketing Communications · 2022 · 13 citations

Luxury, Digital Marketing, Consumer Research +23

Rows per page

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