Concepedia

Antigone G. Kyrousi

AG

6

Publications

152

Citations

6

H-Index

2013

Active since

Affiliations

Athens University of Economics and Business(Current)

The American College of Greece

Antigone G. Kyrousi is an author at Athens University of Economics and Business specializing in management, marketing, and digital marketing.

Top concepts

ManagementMarketingAdvertisingBrand EquityBrand AwarenessLuxury BrandingBrand ManagementConsumer ResearchDigital MarketingMarketing Communication

Publications per year

2013–2022

6

Publications

6

The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship

Eirini Koronaki, Antigone G. Kyrousi, George G. Panigyrakis · Journal of Business Research · 2017 · 44 citations

Arts Policy, Culture, Emotional Value +12

Color effects in print advertising: a research update (1985-2012)

George G. Panigyrakis, Antigone G. Kyrousi · Corporate Communications An International Journal · 2015 · 29 citations

Color Psychology, Digital Marketing, Consumer Study +19

Male and female attitudes towards stereotypical advertisements: a paired country investigation

Prokopis K. Theodoridis, Antigone G. Kyrousi, Athina Y. Zotou et al. · Corporate Communications An International Journal · 2013 · 24 citations

Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective

Antigone G. Kyrousi, George G. Panigyrakis, Anastasios Panopoulos · International Journal of Advertising · 2016 · 23 citations

Business employability for late millennials: exploring the perceptions of generation Z students and generation X faculty

Antigone G. Kyrousi, Eugenia Tzoumaka, Stella Leivadi · Management Research Review · 2022 · 19 citations

Work-integrated Learning, Education, Entrepreneurship +20

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