Concepedia

Eugenia Tzoumaka

ET

3

Publications

97

Citations

3

H-Index

2014

Active since

Affiliations

The American College of Greece(Current)

Eugenia Tzoumaka is an author at The American College of Greece specializing in management, brand awareness, and customer satisfaction.

ORCID

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Publications per year

2014–2022

3

Publications

3

Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness

Eugenia Tzoumaka, Rodoula H. Tsiotsou, George J. Siomkos · Journal of Marketing Communications · 2014 · 66 citations

, , +24

Business employability for late millennials: exploring the perceptions of generation Z students and generation X faculty

Antigone G. Kyrousi, Eugenia Tzoumaka, Stella Leivadi · Management Research Review · 2022 · 19 citations

, , +20

Recurring Rural Destination Sport Events: A Study on Participants’ Direct Spending

Eugenia Tzoumaka, Stella Leivadi, Kyriaki Kaplanidou · International Journal of Financial Studies · 2022 · 12 citations · Full text

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