Concepedia
Statistics
Publications
16
Citations
506
H-Index
15
Active since
2011
Affiliations
Illinois State University(Current)
Iowa State University
University of Arkansas at Fayetteville
Kent State University
University of Minnesota
Ui‐Jeen Yu is an author at Illinois State University specializing in marketing, business, and consumer behavior.
Publications per year
2011–2022
Exploring Perceived Channel Price, Quality, and Value as Antecedents of Channel Choice and Usage in Multichannel Shopping
Ui‐Jeen Yu, Linda S. Niehm, Daniel W. Russell · Journal of Marketing Channels · 2011 · 69 citations
Management, Marketing, Strategic Management +17
Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect
Eunjoo Cho, Jihyun Kim-Vick, Ui‐Jeen Yu · International Journal of Fashion Design Technology and Education · 2021 · 60 citations
Business, Marketing, Marketing Management +17
Exploring Multidimensions of Product Performance Risk in the Online Apparel Shopping Context
Ui‐Jeen Yu, Hyun‐Hwa Lee, Mary Lynn Damhorst · Clothing and Textiles Research Journal · 2012 · 53 citations
Business, Marketing, Retail Management +13
The Impact of Body Image on Consumers’ Perceptions of Idealized Advertising Images and Brand Attitudes
Ui‐Jeen Yu, Mary Lynn Damhorst, Daniel W. Russell · Family and Consumer Sciences Research Journal · 2011 · 38 citations
Business, Marketing, Marketing Management +15
Impact of fashion innovativeness on consumer-based brand equity
Eunjoo Cho, Ann Marie Fiore, Ui‐Jeen Yu · Journal of Consumer Marketing · 2018 · 35 citations
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